National Park Foundation
Sky high screen time has left Gen Z distended from nature with an idea of beauty largely informed by short form social media content.
The National Park Foundation will show young people just how attractive REAL beauty is, by using the terms they associate with attraction and social media lingo in a more wholesome way.
OOH
Socials
Tiktok / Reels
Saie x National Park Foundation
The NPF is partnering with Saie to bring the natural beauty of the parks into daily makeup routines. As a brand deeply invested in the preservation of our climate, Saie will launch a fresh lineup of products inspired by specific parks to help customers bring natural beauty into their everyday routines.
LMFAO:
Legends Making Fire Ads Online
Marley Rubin (AD): marleyrubin.com
Sarah Hierholzer (CW): Sarahhierholzer.com
CC Zheng (CW): cc-zheng.com
Angie Pickering (CW): angiepickering.com
Me (CW)