From the first lunar steps, to the Olympic games, to the wrist of 007, no timepiece has garnered more attention than OMEGA.

This campaign is a reminder that, while there are other watches out there, only OMEGA is the most watched watch.

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OMEGA x Jay Z x Spotify

As the godfather of all celebrity watch collectors, Jay Z’s impact on bringing watches to the mainstream cannot be overstated. Jay Z will partner with OMEGA and Spotify for a special kind of album announcement: a gold timepiece on his artist page counting down to a release date.

A PR push across print and social will notify fans that Jay Z is re-releasing his 2011 masterpiece “Watch the Throne” (one of the most streamed albums of all time) with new features from current artists, alongside a limited edition “Watch the Throne” OMEGA timepiece.

OMEGA x Twitch x Kai Cenat

During his viral multi-week “Mafiathon” Twitch livestream, Kai Cenat will be surprised with a gifted Omega timepiece. The partnership ties Omega’s heritage of iconic, “Most Watched” watches to America’s most-watched streamer, amplifying visibility across a young, highly engaged audience.

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